Similar to traditional media, marketing campaigns on social media platforms need to be measured too. It’s crucial to know whether your investment in the campaign was worthwhile and prompting conversions. Marketing campaigns backed by meaningful metrics and analytics depict a more credible and trustworthy brand image to investors and customers alike. It conveys the message that the activities and strategies you’ve adopted are effective and meeting your brand’s goals. Among the dozens of different social media metrics that could be conducted, here are some of the most crucial metrics to keep an eye out for, to measure the success of your campaign.
need to design posts using the right language, tone, and graphics
that would stimulate viewers to take part in the conversation