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Metrics That Matter

Metrics That Matter

Social media has become one of the most powerful and influential tools of marketing in the past decade. With how prevalent, accelerated, and multifunctional it can be, it is no surprise that it has become the most preferred tool of digital marketers, to reach out to their audience.

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The Rise of The Chatbots

The Rise of The Chatbots

For the past few decades, technology has been hooked onto the idea of automating all activities with minimal human interference. From a business point of view, these automation systems have drastically minimized the need for call center assistants,

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